In this post, we’ll show you how to approach the proposal process, the questions you should ask, and what are the most important sections that web designers must include in their website design proposal.
Being good at our craft and advertising our web design services does not guarantee us work. It doesn’t matter if we freelancers or a major web design company.
Having a confidant, well-structured work proposal, however, will definitely make a great impression on that potential client, and boost our chances of getting the job.
A web design proposal is a written agreement between a web designer and prospective clients. It clarifies the needs of the client and the service or product that the web designer will provide, as well as the cost of this service.
The purpose of a web design proposal is to create a detailed and agreed-upon roadmap for the project that both client and provider can refer to. It’s not a contract, which is a legally binding agreement.
In your web design project proposal, you should start with the problem overview where you show your potential client a problem their business is facing, or alternatively, an opportunity that they might be missing.
This problem statement will help you hook the client’s attention immediately, showing them how well and intimately you understand their business, their problem, and their needs.
Moreover, by stating the client’s problems, we will help them feel confident that we are the people that they are going to feel most comfortable working with and the ones that can solve their problems.
In addition to showing your knowledge, this step will help you define your responsibilities and the project’s magnitude.
Next, we’ll add an outline that exactly explains what you will be delivering and how you think that you can solve this problem, anything from the web design process (wireframing) to the number of webpages, specific graphic design, and the need for web development (if applicable).
Here, you need to showcase and explain the benefits of your solution and how it will impact the company in a positive way.
For example, you may point out that by implementing your design solution, the company will increase sales or conversion rates, or maybe, through your design, the company will increase its brand awareness, or maybe, you’ll help increase engagement on mobile devices and bring new clients.
Additionally, we can then add a list of project deliverables — a detailed list explaining what the client will receive in terms of products and services. This can appear as a separate part of the web design project, or combined with the next section.
This section is absolutely necessary, as it will help you avoid scope creep by presenting clear objectives.
